Getting creative ways to market your business when running on a budget is essential for businesses in the UK, USA, and Australia as economies are trying to mitigate the effects of the pandemic.

Promoting what you do and getting people’s attention is very important for every business owner.  The business that gets the most attention gets the most sales.

A business that doesn’t find smart ways to promote and stay top on people’s minds will soon close shop especially given the competitive nature of the 21st-century marketplace.

If you are a business operating in the UK, Canada, Australia or USA, you must find creative ways to market your business to the right audience using the right platform and media.

However, if you are starting your business on a shoestring, you must look for creative and low-cost ways to market your business

 Here are some creative ways to market your business…

Leverage the power of influencer Marketing

Influencer marketing offers a valuable shortcut to reaching an engaged audience on social media.

All you need is to find the right influencer who can impact the decision of your buying audience.

To successfully execute influencer marketing without burning money, you must do your research to make sure that you are engaging the right person.

Having the right person promote your brand and product across his social media channels can bring substantial ROI to your business.

Create a Blogging site

It may seem obvious, but if you run a business in the UK, having a functional website is a marketing shortcut for your business.

When you attach a functional blog that educates your audience about your products and services, with time, you will begin to get massive traffic.

This puts you top of mind and makes it easy for existing and potential customers to contact you.

Use email marketing

Email marketing is all about creating a system that allows people to give you their email and the authorization to email them in the future.

You can send them newsletters, new product announcements, information, and promotional materials on a regular basis. This allows you to market your services and establish your expertise with your audience.

You can use this strategy to drive traffic to your website and stay in frequent contact with your customers and prospects.

Getting people into your email could be by simply asking people to submit their emails, or giving them a small digital gift, which is known as a lead magnet in exchange.

Run a challenge/competition

Creating a challenge or staging a competition is one sure way to get people’s attention.

Creating a challenge or challenge is a proven way of increasing your community engagement & sales.

If your contest includes a voting/sharing component, participants will be inclined to share through their feeds and it could easily go viral through social sharing, which gives you free marketing.  

A challenge or competition with a substantial reward that is related to your business provides a means for you to deepen your connection with consumers.

Word of Mouth Marketing

This is one of the oldest and most valuable forms of marketing.

Getting those you have served to give testimonials about you and sing your praises to their friends will drive sales to your company. 

Never underestimate the capability of word-of-mouth marketing.  people love referrals especially when it is coming from those they know and trust.

People trust the opinions of their friends when making purchasing decisions.

To make this work for your business, you must exceed customers’ expectations so that they would be moved to talk about you.

When you exceed people’s expectations, they fall in love with you. And people always talk about things and people they love.

Reward customer loyalty

Attracting new customers can be expensive and time-consuming. It takes a whole lot more to acquire and sell to new customers than to retain old ones.

Rewarding repeated buyers is a great marketing strategy that would keep you steady in the heart of your customers and even make them talk about your business to their friends and family members.

Simple things such as discounts, privileged sales, return rewards and the likes are all inexpensive ways to recognize your customers for repeatedly doing business with you

 Determine the type of consumer behavior you’re hoping to encourage and design your rewards program accordingly.

Customer loyalty programs are an effective and inexpensive way to show you care about the people consuming your product or service.

Creative A Refer And Reward System

You can give your customers a digital referral code they can use to refer their friends and family members to your business. And in return, they get incentives like a free gift or discount every time such referral generates a sale. 

Research shows that referral-based leads are 30% more likely to convert than leads generated from other marketing sources.

Conclusion

It is important for businesses in the UK to find creative ways to market their businesses and get the attention of the right customers.

These strategies shared in this post are some of the useful and effective ways to market your small business on a slim budget.

All you have to do is to look through the list to see the right combination which you can start implementing in your business immediately.